A Bit of Marketing
In this newsletter, Johan shares helpful and practical marketing advice with business owners.
From nervous to natural
You don’t need to be a “natural” on camera. Discover the clear direction and safe set that turns executive jitters into usable, authentic assets.
The silent follower
Just because they are quiet doesn't mean they aren't listening. Discover why your silent followers are often the ones ready to become your best clients.
Everyone has stories to share
Your impressive offline track record is your unfair content advantage. This is why you should stop thinking your daily insights are too 'boring' to share online.
The biggest budget doesn’t win!
A recent client shoot reminded me of something. Big budgets don’t win anymore. Creativity does…
Don't turn into your grandma!
You know how you make fun of your grandma for not knowing how to use some app? Careful – a lot of us are turning into her right now….
The quiet truth about viral posts
All of our clients have gone viral at some point. But here's the part no one talks about: Viral content is safe by design. It has to be.
No budget. No fancy design. Just a face – and it worked.
Sometimes the simplest ideas cut through the noise…
The 4 stages of content burnout (and how to beat them)
It’s week 3. You’ve posted 9 times. No leads. No traction. Now what?
You don't need to be an influencer
Last week, I had lunch with a new client. She asked me a question I get all the time: Do I really need to put myself out there?
The mistake that made Kodak irrelevant – and how to avoid it.
In 1975, a Kodak engineer named Steve Sasson invented the first digital camera. It was clunky, low-resolution…
We all have a brand. Are you in charge of yours?
Most people think their business brand is enough. But here’s the truth: Your personal brand is working for you – or against you…
A shoe is just a shoe until someone steps into it.
Last week, I watched the movie 'Air'. I loved the whole thing, but this one sentence stayed with me: "A shoe is just a shoe until…
Why Scaling Fast Might Slow You Down
Warren Buffett once said: “You can’t have a baby in a month by getting 9 women pregnant.” I see this in marketing all the time…
Why I Broke My Own Rule About Consistency
People often say: "Consistency is key to winning in marketing!"
So, why did I stop posting on LinkedIn for 3 weeks, and delay this newsletter twice?
My biggest LinkedIn flops had this one thing in common…
I work in marketing, so all my content should be about marketing, right? Last week, I reviewed my 100 most recent LinkedIn posts….
The secret to boosting engagement? Real people.
Want higher returns on your marketing campaigns campaigns Start putting real people behind your brand!
Is Your Message Getting Lost in Translation?
Did you know? 54% of Americans read below a 6th-grade level. Combine that with the endless noise people face every day…
From Generic to Genuine: Rethink Your ICP
Last week, I had a kick-off with a new client. When I asked who they wanted to reach, they said…
"I want to post, but what if I look foolish?"
Last week, I had lunch with an experienced entrepreneur. When I asked him about building his brand online, he hesitated.