You don't need to be an influencer

15 May

Last week, I had lunch with a new client.

She asked me a question I get all the time:

Do I really need to put myself out there? I'm not trying to be an influencer!

And I get it. Neither am I.

But I am trying to build a brand at scale. And that means showing up with:

👉 A human face

👉 An authentic voice

👉 A clear, compelling message

People don't follow logos. People follow people.

You don’t have to post selfies or dance on camera.

But you do have to stop hiding behind a logo.

If you want more visibility, leads and opportunities – build a brand people can relate to.

Your face could be your most underrated marketing asset!

So… what’s really stopping you from using it?

Until next week, with warm regards,

K. Johan Ingemarsson

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