My Friend Lives on a Farm
A few years ago my friend Marc ditched city life for the Swiss countryside.
He’s been living on a farm ever since – and it’s taught him more about Personal Branding than any university or coach ever will.
Just last summer he took over a new greenhouse and stall. Running the greenhouse also meant selling at the new farmers’ market nearby.
First morning, people walk up to him and ask: “Where is Lisa?”
Marc quickly realised people weren’t there for his tomatoes. They were there for Lisa – her greeting, her stories, her smile.
He hadn’t just taken on a new stall.
He had inherited a bunch of relationship.
So he did the only thing he could:
→ learn names, and remember stories;
→ keep Lisa’s standards, and add his own flavour;
→ talk about why he’s there in the first place – not just what he’s there to sell.
And week by week, fewer people asked for Lisa. More people started asking for Marc.
Offline or online, the same applies:
→ People don’t buy from stalls or logos.
→ Talent doesn’t join because of org charts.
People buy from other people!
A face. A name. A story they recognise.
Who’s your “Lisa” – and how are you showing up where your market already is?
Wishing you a great weekend ahead 🙏🏼
K. Johan Ingemarsson
Founder & Owner, Lindhagen Studio
+46 (0)76 254 24 96 · johan@lindhagen.studio