The quiet truth about viral posts

24 Jul

All of our clients have gone viral at some point.

But here’s the part no one talks about:

Viral content is safe by design. It has to be.

To get mass reach, you need mass agreement.

So we post tips everyone already knows.

Feel-good inspiration no one disagrees with.

Surface-level advice that’s easy to like.

To reach everyone, you need to offend no one.

And that's fine – that kind of content has its place.

→ It helps you show up in new feeds.

→ It helps you grow your audience.

→ It helps you build awareness.

But let’s not confuse reach with impact.

Real impact lives deeper.

→ In the dreams.

→ The doubt.

→ The stories of transformation.

Not everyone will agree.

You might not go viral.

But you will build trust – the kind that converts.

And that's what lasts.

So yes, let’s go wide when we need to.

But let’s not forget the value of going deep.

Do you agree?

K. Johan Ingemarsson

Don't turn into your grandma!