From nervous to natural
Most leaders aren’t “naturals” on camera.
Nor should they be. That’s our job.
The other week, we turned Stockholm Central into a moving studio – bags of outfits, lenses, coffees, and more.
We started with jitters… and finished with smiles!
A few lines from my inbox afterwards:
“Wow wow wow! What an experience…”
“I can’t believe I actually look like I do in those photos.”
“Wow! I don’t think I’ve ever looked that glamorous!”
That jump (nervous –> confident) never happens because someone says “relax”. It happens because we remove the guesswork:
Clear direction so you’re never wondering what to do.
Styling that lifts confidence – Elisa’s eye is a laser.
Momentum on set – we move, explore, keep the energy high.
Plus, a safe environment. Because when it’s safe, people stop performing and start being themselves.
The result? Photos you’ll actually use – and a version of you that looks like… you, on your best day.
If you’re a founder or exec who “isn’t a natural”, you don’t need to be. You just need the right set, the right direction, and a team on your side.
I’m curious: what’s the one thing that helps you feel at ease in front of a camera?
K. Johan Ingemarsson
Founder & Owner, Lindhagen Studio
+46 (0)76 254 24 96 · johan@lindhagen.studio