Everyone has stories to share

Last week, I received a WhatsApp that genuinely made my day!

“Working with you makes me realise I do have stories to share…

which is funny to realise… so thank you!”

I meet business leaders every week with seriously impressive offline track records.

Yet, when it comes to social media, many suddenly think they’ve got nothing to say.

You’re so close to the work that your observations feel ‘normal’. But, your ‘boring’ Tuesday is someone else’s breakthrough.

What counts as a story?

→ The hard call you made – and why.

→ A mistake you wouldn’t repeat.

→ A conversation that changed your mind.

→ The junior you backed when it mattered.

→ The customer you lost – and the lesson it taught you.

You don’t need to invent anything.

Do the work. Then share it.

Your offline track record is your unfair advantage.

Turn it into a library others can learn from.

What’s one lesson you wish you’d heard 10 years ago?

All the best,


K. Johan Ingemarsson
Founder & Owner, Lindhagen Studio

+46 (0)76 254 24 96 · johan@lindhagen.studio

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The silent follower

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The biggest budget doesn’t win!