No budget. No fancy design. Just a face – and it worked.
A few days ago, I passed a streetlamp with a real estate ad taped to it.
And it made me smile. Why?
Because instead of the usual anonymous corporate design, they went with something different: A cut-out of the agent’s face.
Smiling. Approachable. Authentic.
Ebba Thielebeule and Alicia Edelman Fastighetsmäkleri clearly understand something so many businesses still miss:
People don’t connect with logos.
People connect with people.
In a world full of noise, showing up as yourself is what stands out.
Bonus points for a headline that speaks directly to what the customer wants – to maximise one's property's value.
And how to get there – hiring Ebba and her team.
What’s one way you can make your brand more human today?
All the best, Johan
K. Johan Ingemarsson
Founder & Owner, Lindhagen Studio
+46 (0)76 254 24 96 · johan@lindhagen.studio