A Bit of Marketing
In this newsletter, Johan shares helpful and practical marketing advice with business owners.
Why I Broke My Own Rule About Consistency
People often say: "Consistency is key to winning in marketing!"
So, why did I stop posting on LinkedIn for 3 weeks, and delay this newsletter twice?
My biggest LinkedIn flops had this one thing in common…
I work in marketing, so all my content should be about marketing, right? Last week, I reviewed my 100 most recent LinkedIn posts….
The secret to boosting engagement? Real people.
Want higher returns on your marketing campaigns campaigns Start putting real people behind your brand!
Is Your Message Getting Lost in Translation?
Did you know? 54% of Americans read below a 6th-grade level. Combine that with the endless noise people face every day…
From Generic to Genuine: Rethink Your ICP
Last week, I had a kick-off with a new client. When I asked who they wanted to reach, they said…
"I want to post, but what if I look foolish?"
Last week, I had lunch with an experienced entrepreneur. When I asked him about building his brand online, he hesitated.
How to stand out in a noisy world? Clarity wins!
If you want to attract more leads you need to learn how to differentiate your brand from your competition...
The wild truth about Michelin stars
Wild truth: Michelin stars exist because of… tires! Here’s the story...
Don’t know what to post on LinkedIn? Here are 21 ideas.
Don't know what to write about on LinkedIn? Here are 21 ideas to help you get started...