Become the Obvious Choice
People don’t choose the best. People choose certainty.
We help senior B2B leaders turn their offline proof into a strategic online presence – so the right buyers, partners, and talent understand your value before you walk in the room.
The Real Cost of Staying Quiet
In complex B2B, people don’t choose the best. They choose certainty. And that certainty is formed long before the first meeting.
Buyers, partners, and talent all quietly vet you online. And if your external presence doesn’t match your internal proof, the disadvantage is real:
Longer sales cycles, missed opportunities – and quiet rejection before the first call.
The Formula
Certainty is built in two places:
1 – Proof (what you have done)
2 – Presence (what people can see)
You already have the proof.
We bring your presence up to the same level.
Our services are designed for senior B2B leaders in categories where trust is the primary currency.
The Obvious Choice System
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00 – Brand Foundation
We define who you are and who you serve so you are understood before you speak.
→ Brand Identity
→ Audience Profile
→ Core Narrative
→ Tone and Voice
→ Visual Signature -
01 – Content Engine
We install a system that shares your insights daily without taking up your time.
→ Voice Extraction
→ Editorial Ghostwriting
→ Professional Editing
→ Easy Approval
→ Publishing Ops -
02 – Community Engine
We expand your network and place your authority at the center of relevant conversations.
→ Target Lists
→ Weekly Connections
→ Post Engagement
→ Signal-based Outreach
→ Relationship Tracking -
03 – Commerce Engine
We build the paths that turn your visibility into predictable business growth.
→ Winner Identification
→ Paid Amplification
→ Audience Building
→ Performance Insights
→ Conversion Paths
Minimal Time Required
We built our service for people who don’t have time for social media – and never will.
→ 1x interview per quarter | 1-2 hours each
→ 2x shoots per year | 2-3 hours each
→ 2x check-ins per month | 15 min each
Always Included
→ Dedicated brand strategist
→ One-page content workspace
→ Regular reports and insights
→ Live KPI dashboard
→ Access to private LinkedIn group
50+ Leaders Supported, in 10+ Countries
Unlocking the Voice
Marieke Smidt, CEO
Marieke saw her day-to-day work as "boring." We proved it was significant. By turning her experiences into authentic stories, we built a level of trust with partners and talent that corporate benchmarks can never reach.
Scaling the Presence
Jonas Berggren, CCO
For a busy executive, the biggest hurdle is being present. We solved the "no time" problem by keeping Jonas active in the market every single day. By sharing his conviction rather than just information, we created a presence that introduces him to high-tier clients before he even enters the room.
Authority That Scales
Per Hedelin, Founder
Per is the proof that people buy from people, not logos. We used his personal authority to ground the brand in trust, which then acted as the catalyst for his paid growth. By leading with a human face, we didn’t just get attention – we converted it into business growth.
Our Service Tiers
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Authority Base
From hidden to seen
→ System: Foundation + Content→ Visuals: Existing assets
→ Scaling: Organic reach
→ Cadence: Up to 5 posts / week
→ Input: 1 interview / quarter
→ Production: None
Starting at 500 EUR / week -
Market Leader
From seen to trusted
→ System: Base + Community→ Visuals: Professional photos
→ Scaling: Active networking
→ Cadence: Up to 5 posts / week
→ Input: 1 interview / quarter
→ Production: 2 shoots / year
Starting at 800 EUR / week -
Default Choice
From trusted to chosen
→ System: Leader + Commerce→ Visuals: Photos + videos
→ Scaling: Paid amplification
→ Cadence: Up to 5 posts / week
→ Input: 1 interview / quarter
→ Production: 2 shoots / year
Starting at 1 300 EUR / week
Extension Modules
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Newsletter Extension
LinkedIn is rented land; email is an owned asset. We help you transition your audience to a mailing list:
→ Fully managed production
→ LinkedIn-to-Newsletter funnel
→ Weekly or bi-weekly cadence -
YouTube Extension
Social posts last hours. Long-form video lasts years. We help you build a searchable library of timeless authority:
→ Cinematic long-form production
→ Short-form repurposing
→ Full channel management
Frequently Asked
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No. We’re not teaching internet fame. We’re helping you make your value visible to the people already evaluating you – buyers, partners, board members, and top talent.
In trust-led B2B, visibility isn’t vanity – it’s how certainty gets formed.
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No. We draw a clear line between personal and private – you share lessons and proof, not your family or your life. We keep the group small and operate with strict discretion.
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That’s exactly why we keep this practical. We design a simple system you can sustain with minimal effort – so your presence compounds without becoming a second job.
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We agree with the concern. We teach “proof-led” communication: specific, factual, and useful – more like an executive memo than a personal diary. Elisa’s visual guidance is about quiet professionalism, not flash.