Personal Branding Lunch for B2B Leaders

Be Chosen Before the First Meeting

During one exclusive lunch, you’ll learn how to be chosen before the first meeting – using LinkedIn as a strategic business tool.

50€ per Person | Invitation Only | Vienna & Zurich

Secure your spot

Why This Lunch Exists

In complex B2B, people don’t buy offers.
They buy certainty.

Today, that certainty is formed before the first conversation, based on two things:

01 — Proof: what you’ve achieved
02 — Presence: what decision-makers see about you

This happens quietly. And whether you manage it or not, it happens anyway.

Who It’s For

  • Executives and entrepreneurs who want to become the obvious choice for better customers and stronger partners

  • Categories where trust matters: high-ticket, complex B2B, high-stakes decisions

Secure your spot

What This Is (and Isn’t)

What it is

A small, invitation-only working lunch for CEOs, founders, and senior leaders who want LinkedIn to create real business leverage, not vanity metrics.

You’ll leave with a practical system to:

  • Clarify what you stand for (and what you don’t)

  • Become recognizable and trusted in your category

  • Build demand without living online

What it’s not

This isn’t about chasing attention, pleasing algorithms, or copying what works for others.

It’s not intended for:

  • Influencer training

  • “Post every day” pressure

  • Generic personal branding tips

  • Content theater, templates, or hacks

What You Can Expect

  • Clarify what you want to be known for

  • How your story and expertise can attract warm leads even before a conversation

  • How visual signals (photos, colors, styling) quietly influence credibility 

  • Meet other top entrepreneurs and C-level leaders who want to use LinkedIn to drive demand

What We Mean by Personal Branding

We don’t mean becoming an influencer or posting constantly. We mean ensuring that your competence is clearly understood when people look you up.

For senior leaders, personal branding is not about visibility alone. It’s about clarity.

Leaders in Stockholm and other major cities are already attracting opportunities, partnerships, and high-quality clients simply by shaping how they are perceived.

Secure your spot

What You’ll Learn

This lunch is built around one idea: Default Choice = Position + Proof + Presence

1) Position: Category-of-One clarity (be memorable)

How to define positioning that makes you the default:

  • What you’re known for (in one sentence)

  • The “enemy” you stand against (without drama)

  • The 2–3 narratives you’ll repeat until people associate them with you

2) Proof: Trust signals that convert (without bragging)

How to communicate credibility fast:

  • Proof patterns that decision-makers respond to

  • How to remove skepticism early

  • How to package proof so it travels across all of your channels (not only LinkedIn)

3) Presence: Authority that matches your level

How to make sure people feel your authority immediately:

  • Verbal presence: how to sound clear, grounded, senior

  • Visual presence: Common photo mistakes and styling principles to make an impression

  • How to chose a compelling profile headshot and banner

Secure your spot

You’ll Leave With

  • A one-sentence brand pitch, and 2–3 repeatable narratives for the next few months.

  • Clear guidance on how your photos, colors and styling influence credibility  and what to adjust immediately

  • Know exactly which colors to wear in which situation

  • A clear next-step plan aligned to your goal (growth / hiring / partnerships / category leadership)

Secure your spot

Agenda

12:00 – 12:15: Arrival + introductions
12:15 – 12:45: Position: become memorable in one sentence
12:45 – 13:15: Proof: credibility patterns that convert
13:15 – 13:45: Presence: verbal + visual authority (practical fixes)
13:45 – 14:00: Q&A + optional next steps

Location & Food

  • The Vienna event will take place in a spacious, light-filled office featuring three canal-facing rooms. The venue is provided by Thomas Gadinger.

  • Adress: Franz-Josefs-Kai 66, 1010 Vienna

  • Food and drinks will be provided. Any food preferences can be added in the application.

Upcoming Dates

  • Vienna

    Option 1
    Tuesday, February 10

    Option 2
    Thursday, February 12

    Time
    12:00-2pm

    Location
    Franz-Josefs-Kai 66
    1010 Wien

    Seats
    15 (invitation-only)

    Price
    40 EUR

    __
    Provided by Thomas Gadinger

  • Zurich

    Option 1
    Tue, February 24

    Option 2
    Wed, February 25

    Time
    12:00-2pm

    Location
    Added shortly.

    Seats
    15 (invitation-only)

    Price
    90 CHF

Request invitation

About Your Hosts

K. Johan Ingemarsson
Johan helps leaders extract their "Proof" and turn it into strategic leverage. He focuses on positioning, narrative, and the systems that turn expertise into demand.

Elisa Sanvito
Elisa helps leaders build visual authority through styling and photography aligned with their role, category, and ambition, so their presence matches their level.

FAQ

  • No. It’s built for executive credibility, not internet fame.

  • No. You’ll get a sustainable cadence and repeatable structure.

  • Yes, if they’re a key leader (CRO/COO/CTO/Head of Sales). Mention it in your application.

Request an Invitation

Invitation-only event to keep the room high-trust and relevant

  • We host 4 events. Choose the date and city that works best for you

  • After joining the waitlist, applications are reviewed

  • If approved, you’ll receive a payment link and have 24 hours to secure your spot

By submitting this form, you agree that Lindhagen Studio and Elisa Sanvito may store and use your email address for future marketing communications.