Personal Branding Lunch
Become the Default Choice in Your Category
During one exclusive lunch (invite only), you’ll learn how to become a Category of One on LinkedIn – so buyers and partners always think of you first.
Designed for executives and entrepreneurs who want trust, authority and demand. Without becoming influencers.
Co-hosted by Johan Ingemarsson (strategic digital communication) and Elisa Sanvito (visual authority) |
100+ leaders supported.
Why This Lunch Exists
In complex B2B, people don’t buy your offer. They buy certainty. And today, certainty is built in two places:
01 - what you’ve done, and
02 - what people can see about you.
This lunch is built around one idea:
Default Choice = Position + Proof + Presence
Position - what you’re known for (in one sentence)
Proof - why anyone should believe you (without bragging)
Presence - how you’re experienced (verbal + visual)
What You Can Expect
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Position yourself as the ‘Category of One’ on LinkedIn without oversharing
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How your story and expertise can attract warm leads even before a conversation
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How color psychology, styling and photography affect how you are perceived
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Meet other top entrepreneurs and C-level leaders who want to take their online visibility to the next level.
Who It’s For
Executives and entrepreneurs who want to become the obvious choice for better customers and stronger partners
Categories where trust matters: high-ticket, complex B2B, high-stakes decisions
NOT a fit if you’re looking for virality, hacks, or volume tactics.
What This Is (and Isn’t)
What it is
A small, invitation-only working lunch for CEOs, founders, and senior leaders who want LinkedIn to create real business leverage, not vanity metrics.
You’ll leave with a practical system to:
Clarify what you stand for (and what you don’t)
Become recognizable and trusted in your category
Build demand without living online
What it’s not
This isn’t about chasing attention, pleasing algorithms, or copying what works for others.
It’s not intended for:
Influencer training
“Post every day” pressure
Generic personal branding tips
Content theater, templates, or hacks
What You’ll Learn
This lunch is built around one idea: Default Choice = Position + Proof + Presence
1) Position: Category-of-One clarity (be memorable)
How to define positioning that makes you the default:
What you’re known for (in one sentence)
The “enemy” you stand against (without drama)
The 2–3 narratives you’ll repeat until people associate them with you
2) Proof: Trust signals that convert (without bragging)
How to communicate credibility fast:
Proof patterns that decision-makers respond to
How to remove skepticism early
How to package proof so it travels across all of your channels (not only LinkedIn)
3) Presence: Authority that matches your level
How to make sure people feel your authority immediately:
Verbal presence: how to sound clear, grounded, senior
Visual presence: Common photo mistakes and styling principles to make an impression
Profile photo + banner signals (what to fix immediately)
You’ll Leave With
A one-sentence positioning (headline-ready)
2–3 repeatable narratives for the next 6–12 months
A simple proof map (what to say + what to show)
Know exactly which colors to wear in which situation
A presence checklist (verbal + visual) for immediate upgrades
A clear next-step plan aligned to your goal (growth / hiring / partnerships / category leadership)
Agenda
12:00 – 12:15: Arrival + introductions (role, category, goal)
12:15 – 12:45: Position: become memorable in one sentence
12:45 – 13:15: Proof: credibility patterns that convert
13:15 – 13:45: Presence: verbal + visual authority (practical fixes)
13:45 – 14:00: Q&A + optional next steps
Format
Curated, small room
No awkward networking games
Short teaching blocks + direct discussion
High-signal takeaways you can apply immediately
About Your Hosts
K. Johan Ingemarsson
We help executives become the default choice in their category by building trust, authority, and demand through strategic personal branding, done-for-you (Content, community, commerce).
Elisa Sanvito
Elisa helps leaders build visual authority through styling and photography aligned with their role, category, and ambition, so their presence matches their level.
Together, we align Position • Proof • Presence so you look and sound like the only choice
Upcoming Events
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Vienna, day 1
Date: Tuesday, February 10 2026
Time: 12:00-2pm
Location: City Centre, TBA
Seats: 15 (invitation-only)
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Vienna, day 2
Date: Thursday, February 12 2026
Time: 12:00-2pm
Location: City Centre, TBA
Seats: 15 (invitation-only)
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Zurich, day 1
Date: Tuesday, February 24 2026
Time: 12:00-2pm
Location: City Centre, TBA
Seats: 15 (invitation-only)
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Zurich, day 2
Date: Thursday, February 24 2026
Time: 12:00-2pm
Location: City Centre, TBA
Seats: 15 (invitation-only)
FAQ
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No. It’s built for executive credibility, not internet fame.
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No. You’ll get a sustainable cadence and repeatable structure.
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Yes, if they’re a key leader (CRO/COO/CTO/Head of Sales). Mention it in your application.
Request an Invitation
To keep the room high-trust and relevant, this lunch is invitation-only, at 45 EUR per person. Once you’re on the waitlist, we’ll go through your application. We then send you a payment link and you’ll have 24 hours to officially claim your spot.